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Lyrik
Branding, Website Design, Window Vinyl
OurFriends London
Located on Newbury Street in Boston, Lyrik melds Back Bay's history with Boston's musical roots, using song lyrics on its brand and website for a unique narrative. The design celebrates the area's past and future visionaries, while temporary vinyl on its windows during construction reflects the brand's ethos and aids in leasing, merging design with utility.
Lyrik logo panel
Vintage photo panel
Modern photo panel
call to action panel
Song lyric panel
Song Lyric panel
To find a name that:
Is easy to ‘get’, not an obscure historic reference!
Sounds natural, like it’s been around forever
Is human, personal and charming
Lends itself to a simple system that can incorporate the office, hotel or garden zones of the development
References and leverages our iconic street address...
It needs to have
The ‘Newbury’ Factor + Considering a System
Since the development has three zones of clearly differentiated offers, the brief requires a name for the overall site along with simple derivations that will allow us to differentiate the zones for marketing and wayfinding purposes.
Location USPs
An Icon
A Hub/Gateway
The Community
Venue Type/offer
An Inspiration
Visual research into American, especially American rock bands, to learn the music scenes and historical background.
The retail windows are the first opportunity to reveal our brand. A space to communicate what Lyrik is, build excitement and offer up spaces for lease. It’s important that the windows have stopping power in this busy intersection.
Application in the real world.
Lyrik
Branding, Website Design, Window Vinyl
OurFriends London
Located on Newbury Street in Boston, Lyrik melds Back Bay's history with Boston's musical roots, using song lyrics on its brand and website for a unique narrative. The design celebrates the area's past and future visionaries, while temporary vinyl on its windows during construction reflects the brand's ethos and aids in leasing, merging design with utility.
Lyrik logo panel
Vintage photo panel
Modern photo panel
call to action panel
Song lyric panel
Song Lyric panel
To find a name that:
Is easy to ‘get’, not an obscure historic reference!
Sounds natural, like it’s been around forever
Is human, personal and charming
Lends itself to a simple system that can incorporate the office, hotel or garden zones of the development
References and leverages our iconic street address...
It needs to have
The ‘Newbury’ Factor + Considering a System
Since the development has three zones of clearly differentiated offers, the brief requires a name for the overall site along with simple derivations that will allow us to differentiate the zones for marketing and wayfinding purposes.
Location USPs
An Icon
A Hub/Gateway
The Community
Venue Type/offer
An Inspiration
Visual research into American, especially American rock bands, to learn the music scenes and historical background.
The retail windows are the first opportunity to reveal our brand. A space to communicate what Lyrik is, build excitement and offer up spaces for lease. It’s important that the windows have stopping power in this busy intersection.
Application in the real world.
Lyrik
Branding, Website Design, Window Vinyl
OurFriends London
Located on Newbury Street in Boston, Lyrik melds Back Bay's history with Boston's musical roots, using song lyrics on its brand and website for a unique narrative. The design celebrates the area's past and future visionaries, while temporary vinyl on its windows during construction reflects the brand's ethos and aids in leasing, merging design with utility.
Lyrik logo panel
Vintage photo panel
Modern photo panel
call to action panel
Song lyric panel
Song Lyric panel
To find a name that:
Is easy to ‘get’, not an obscure historic reference!
Sounds natural, like it’s been around forever
Is human, personal and charming
Lends itself to a simple system that can incorporate the office, hotel or garden zones of the development
References and leverages our iconic street address...
It needs to have
The ‘Newbury’ Factor + Considering a System
Since the development has three zones of clearly differentiated offers, the brief requires a name for the overall site along with simple derivations that will allow us to differentiate the zones for marketing and wayfinding purposes.
Location USPs
An Icon
A Hub/Gateway
The Community
Venue Type/offer
An Inspiration
Visual research into American, especially American rock bands, to learn the music scenes and historical background.
The retail windows are the first opportunity to reveal our brand. A space to communicate what Lyrik is, build excitement and offer up spaces for lease. It’s important that the windows have stopping power in this busy intersection.
Application in the real world.
Lyrik
Branding, Website Design, Window Vinyl
OurFriends London
Located on Newbury Street in Boston, Lyrik melds Back Bay's history with Boston's musical roots, using song lyrics on its brand and website for a unique narrative. The design celebrates the area's past and future visionaries, while temporary vinyl on its windows during construction reflects the brand's ethos and aids in leasing, merging design with utility.
Lyrik logo panel
Vintage photo panel
Modern photo panel
call to action panel
Song lyric panel
Song Lyric panel
To find a name that:
Is easy to ‘get’, not an obscure historic reference!
Sounds natural, like it’s been around forever
Is human, personal and charming
Lends itself to a simple system that can incorporate the office, hotel or garden zones of the development
References and leverages our iconic street address...
It needs to have
The ‘Newbury’ Factor + Considering a System
Since the development has three zones of clearly differentiated offers, the brief requires a name for the overall site along with simple derivations that will allow us to differentiate the zones for marketing and wayfinding purposes.
Location USPs
An Icon
A Hub/Gateway
The Community
Venue Type/offer
An Inspiration
Visual research into American, especially American rock bands, to learn the music scenes and historical background.
The retail windows are the first opportunity to reveal our brand. A space to communicate what Lyrik is, build excitement and offer up spaces for lease. It’s important that the windows have stopping power in this busy intersection.
Application in the real world.
Lyrik
Branding, Website Design, Window Vinyl
OurFriends London
Located on Newbury Street in Boston, Lyrik melds Back Bay's history with Boston's musical roots, using song lyrics on its brand and website for a unique narrative. The design celebrates the area's past and future visionaries, while temporary vinyl on its windows during construction reflects the brand's ethos and aids in leasing, merging design with utility.
Visual research into American, especially American rock bands, to learn the music scenes and historical background.
The retail windows are the first opportunity to reveal our brand. A space to communicate what Lyrik is, build excitement and offer up spaces for lease. It’s important that the windows have stopping power in this busy intersection.
Application in the real world.
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